Where next for AI in video?

While many applications for AI are still yet to prove their value, AI in video is already firmly established; delivering clear returns on investment (ROI) and expanding video far beyond its roots in security. The combination of AI and video promises insights that improve team and operational efficiency and inform decision-making.

Leaders are exploring new AI applications

This is confirmed in a recent Hanwha Vision survey of 1,071 leaders in retail, manufacturing, and smart cities across France, Germany, Italy, the Netherlands and the UK. The research found that businesses are exploring how AI in video can provide the insights needed to deliver greater efficiency, manage complex supply chains, improve health and safety, and more. In fact, a majority of business leaders now say that AI is a top investment priority to help increase innovation, profitability, and security.

Solving common business challenges

Business leaders have realised that AI video will help solve common business challenges – with nearly twice the number of experts we spoke to intending to turn to video cameras with AI rather than automation and robotics. When asked about how AI video may support them, more than half (55%) of respondents believe the technology will enable them to find new efficiencies, while nearly one in two (49%) consider AI-enabled video to be a key tool in managing complicated supply chains.

Amid the current economic backdrop, it is little surprise that the research reveals that finding new efficiencies and cost control (74%) are the joint top-ranking challenges for business leaders. With this in mind, those implementing AI in video must work with other senior leaders to ensure close alignment with business goals so AI’s impact on the top and bottom line can be assured.

Building trust in video

Trust in technology as a whole, and AI in particular, is essential if its considerable benefits are to be realised. Building this trust hinges on responsible AI practices and sharing knowledge across a workforce to debunk any concerns, for example regarding job security.

Effective cybersecurity practices will also prove vital. Working with a reputable manufacturer such as Hanwha Vision, which has long championed the responsible use of AI, is NDAA compliant as well as NIS2 and CRA ready, and has a dedicated cybersecurity team, will help organisations stay on the right side of data use, collection, and protection.

It’s a thrilling time to be working at the forefront of video, as advances in AI will only expand the opportunities that video offers organisations. For now, take some time to understand how AI in video can benefit your organisation and lay a strong foundation with the right technology, culture, and processes that will ensure a prosperous future. Read more about the research here.